An affiliate agreement template is the contract between a business and the people who send it customers for a commission: the affiliate places links or codes, the business tracks the sales, and pays a share. An affiliate marketing agreement template is the same document with the marketing rules written in, what the affiliate may say, where, and the disclosure the law requires. The search engine optimization services agreement is its cousin on the agency side: a business paying for the work that brings the traffic the affiliates then convert. This page walks the affiliate agreement from the business's side, the disclosure clause the FTC's endorsement guidance requires, and the SEO services agreement's scope, deliverables and fees, with the free services agreement worksheet on this site for the figures.
Commission, tracking and payment
The commission is a share of the sale or a fixed sum per action, and the agreement defines the action, a sale, a lead, a sign-up, the attribution, last click within a stated window, and the exclusions, returns, fraud, the affiliate's own purchases. Tracking names the method, links, codes or a platform, and says the business's records decide. Payment states the schedule, monthly with a minimum threshold, the terms in days, and the right to withhold for chargebacks. Those are the figures, and they belong in the agreement in numbers rather than in the affiliate programme's web page, which can change.
Conduct and the disclosure the affiliate must make
The affiliate may not bid on the brand's name in paid search, spam, make claims the business has not approved, or use the brand outside the licence the agreement grants. The disclosure clause requires the affiliate to say, clearly and near the link, that they are paid for referrals, because the FTC's endorsement guidance treats an undisclosed affiliate relationship as a deceptive endorsement and the business can be held responsible for what its affiliates say. The agreement ends on notice and on breach, and unpaid commissions on valid sales are paid out on ending.
The SEO services agreement with the agency
A search engine optimization services agreement names the scope, technical, content, links, the deliverables per month, the reporting, what the agency may and may not do on the business's behalf, who owns the content and the accounts, and the fee, usually a monthly retainer with a term and a notice period. It should not promise rankings, and a business should not sign one that does. The services agreement worksheet on this site works a retainer as a fee over milestones with payment terms and a late charge. Termslane Pro keeps the affiliate agreements and the agency agreement against each counterparty with their terms, versions and dates.
Questions people ask about affiliate agreement template
What should an affiliate agreement include?
The commission and the action it is paid on, attribution and its window, exclusions, tracking, the payment schedule, threshold and terms, the affiliate's conduct rules and brand licence, the required disclosure, and how the agreement ends.
Does an affiliate have to disclose the relationship?
Yes. The FTC's endorsement guidance requires a clear disclosure near the link that the affiliate is paid for referrals, and the business can be responsible for undisclosed or misleading affiliate claims. The agreement should require it.
What should an SEO services agreement say about results?
The scope, deliverables, reporting and fee, and nothing that guarantees rankings. Ownership of content and accounts and the notice period matter more than any promise about position.